WOW: Legends

About
World of Warships: Legends is a revamped version of the popular naval shooter World of Warships, now available on consoles and mobile. It maintains the core gameplay but features faster-paced and quicker progression

Partnership
To bring the audience to try it out on console, the agency joined forces with two creators known for their boundary-pushing creative content and came up with an engaging integration and a close-up live stream (Nicolarn, Squire)

Ad Placement
YouTube, Twitch, YouTube shorts

Result In Views
740K +

WOW

About
World of Warships is a free-to-play multiplayer naval combat game by Wargaming. The goal was to grow its player base across Europe, including Germany, France, Romania, the UK, and Austria

Partnership
The agency found mid-tier influencers in each region to match the game’s aesthetics and tell their engaged followers about the title in short integrated videos (ZeldaMeister, Baldermort's Guide to Warhammer, Tank Encyclopedia, Vohlt)

Ad Placement
YouTube: Integrated videos

Result In Views
200K +