MainOur Blog → How NOT to Work with Influencers: check-list

How NOT to Work with Influencers: check-list

June 11, 2025
How NOT to Work with Influencers: check-list
  1. Use a generic pitch
    Instead: Personalize your approach by researching the influencer’s content and real name for better results.
  2. Limit to gaming bloggers
    Instead: Expand your reach beyond gaming channels, even if conversions are lower, to access new audiences.
  3. Control their behavior
    Instead: Avoid dictating how influencers should act; trust their style and audience connection.
  4. Treat them like employees
    Instead: Remember, influencers are passionate creators, not subordinates. Over-controlling can harm the partnership.
  5. Overload with details
    Instead: Give influencers key features and clear do’s and don’ts, but allow creative freedom to keep content natural and engaging.

related articles

Gaming, esports, and sport are converging: what brands should know
Gaming, esports, and sport are converging: what brands should know
The Role of Community in Gaming Marketing
The Role of Community in Gaming Marketing
Hybrid Game Marketing: How PR and Influencers Strengthen Each Other
Hybrid Game Marketing: How PR and Influencers Strengthen Each Other
Games as Cultural Bridges
Games as Cultural Bridges
contactform

Unit 1603, 16th Floor, The L. Plaza,
367 - 375 Queen's Road Central, Sheung Wan, Hong Kong

SkyLucky Worldwide Limited