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How NOT to Work with Influencers: check-list

June 11, 2025
How NOT to Work with Influencers: check-list
  1. Use a generic pitch
    Instead: Personalize your approach by researching the influencer’s content and real name for better results.
  2. Limit to gaming bloggers
    Instead: Expand your reach beyond gaming channels, even if conversions are lower, to access new audiences.
  3. Control their behavior
    Instead: Avoid dictating how influencers should act; trust their style and audience connection.
  4. Treat them like employees
    Instead: Remember, influencers are passionate creators, not subordinates. Over-controlling can harm the partnership.
  5. Overload with details
    Instead: Give influencers key features and clear do’s and don’ts, but allow creative freedom to keep content natural and engaging.

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