Why Your Brand Should Invest in Gaming Influencer Marketing?

In today’s world, almost everyone has launched a game on their phone or computer — whether it’s an action, puzzle, or simulator. The gaming industry continues to grow at an incredible pace, generating billions of dollars and attracting audiences of all ages. That’s why, in 2025, brands should seriously consider marketing with gaming influencers — as it’s one of the most effective ways to reach your target audience.

Why investing in gaming influencer marketing isn’t just a trend, but a necessity, and how to use this tool effectively to grow your brand?

By the end of 2019, revenue from mobile games reached $68.5 billion — and this figure continues to rise. Today, over 67% of Americans play games on at least one device, and most of them spend an average of about 48 minutes a day gaming. This means you have a chance to appear in their feeds and leave a noticeable mark.

Interestingly, among gamers — both men and women — there are representatives of all age groups, especially millennials and Generation X.

Men gamers outnumber women gamers by only 10%. If you think all gamers are young men, think again! Recent data from Statista shows that from 2006 to 2018, the number of women gamers increased by 7%. Moreover, according to the data below from Newzoo, most women gamers are between 21 and 50 years old. Contrary to some assumptions, Generation X and Millennials dominate the gaming industry.

What does this mean for brands investing in gamer influencer marketing? Building partnerships with gamer influencers and brand ambassadors who have followers in your target market — especially those with disposable income and decision-making power at home — is a smart move.

Where to find gaming influencers?

The most popular platforms for gamers are Twitch, YouTube Gaming, and Mixer. They host live streams, share videos, and actively communicate with followers. These platforms make it easy to find influencers aligned with your interests and audience, and working with them is a quick way to gain popularity and trust.

1. Twitch
   Founded in 2011 and acquired by Amazon in 2014 for nearly $1 billion, Twitch is a leading online gaming community where players stream live gameplay and compete. Viewers interact via chat, making it highly engaging. Over 2 million unique users visit Twitch monthly. Top influencers like Ninja, Bungie, and LegendaryLea earn from $1,000 to $18,000 weekly through subscriptions, donations, and sponsorships. Finding influencers is easy — just browse live streams or search by game.
2. YouTube Gaming
   Launched in 2015, YouTube Gaming attracts about 300,000 monthly users. It’s similar to YouTube but focused on live game streams, making it easier to find influencers like Pewdiepie, iHasCupquake, and SSSniperWolf. In 2018, Google announced that YouTube Gaming would merge back into YouTube, consolidating the audience and content. This shift didn’t affect viewership but helped focus the gaming community on YouTube’s main platform.
3. Mixer
   Announced in 2016 and later acquired by Microsoft, Mixer mainly targets Windows 10 and Xbox users through full integration with Microsoft platforms. It’s less popular than Twitch and YouTube but is developing features to simplify influencer discovery and community interaction. Popular streamers include Robeyonekenobi, QueenofArt, and xSHEWULFx.

Why now?

The gaming industry is a billion-dollar market, and every year more brands are using influencers for promotion. In 2025, this is especially relevant, as millions of people worldwide spend time playing games, and their trust in gamer recommendations is very high. Investing in gaming influencer marketing is your chance to stand out and win in this fast-paced race for consumer attention.